A New Hangover-Free Alcohol… Too Good to Be True?

College students at Cal State Long Beach (CSULB) claim to have discovered a hangover cure. They are raising funds on Indiegogo to start their business in the amount of $20,000. The proposed hangover aid is a beverage called Prime. It is a blue, electrolyte rich drink that is 5 percent alcohol by volume.

The formula was developed by Walter Thornburgh, a chemistry major at CSULB. According to his Facebook profile, he’s from Spain and loves the new Godzilla movie. Walter then partnered up with pals Marlo (marketing) and Andrew (food truck owner) to take the business to the next level.

Hangovers are caused when the alcohol in the body is metabolized by the liver into acetaldehyde, which is 20 times more toxic than alcohol. Prime works by aiding the metabolism process with amino acids and biochemicals. You’re supposed to drink one small Prime bottle in between every four alcoholic beverages. They tested it “scientifically” by getting a lot of CSULB students drunk.

As of this posting, they have raised $1,667 toward their goal of $20,000. With the crowd sourced funding they plan to mass distribute Prime from their “laboratory” in Van Nuys, CA.

Never mind that people have been marketing so-called hangover cures since the invention of distillation. Or that every magazine and blog on the Internet has a long list of homemade hangover cures – Huffington Post published one last week. Or even that Prime is basically just homemade Gatorade that is five percent alcohol by volume.

Prime is certainly not the only hangover cure. Dr. Jason Burke, an entrepreneur out of Las Vegas, runs the world’s first mobile hangover solution. It is a party bus called Hangover Heaven that comes and picks you up for hydrating in-room treatments, vitamins and antioxidants. At least then you’ll be ready to go out for an old-fashioned American breakfast.

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